The compromise part of the market is very well serviced,” Burmeister says. “So we go for the uncompromised.

I’m intrigued by designers that go deeper and go almost to the level of the atom, where we’re co-crqeating with data. I’m thinking about materiality and assembly, where products are moving more harmoniously, more symbiotically on your body so that it’s almost like a secondary skin.

I’m really intrigued by how technology can give us a great head-start. But a head-start is a rough draft. We know data can’t dream. That’s where designers come in. The job of the designer tomorrow is to take that head-start, take that information and then imbue on top of that their intellect, their imagination, their heart and their hand.

One of Nike’s key strategies for the future is to cut out middleman retailers and sell more of its products directly to consumers through both its own Nike stores and its own website or app. The transition presents a big opportunity for Nike (and other brands) as it might allow them to sell their products more profitably. However, Nike still relies on third-party retailers for 75% of its sales, and shifting away from that reliance also poses significant risks.

Trump is picking a fight with no foreseeable end. For as long as he addresses players kneeling as the problem instead of the reasons those players are kneeling, there will be protests in the NFL. And Trump seems to believe that he can use resentment against rich athletes—rich black athletes, in particular—as a form of political capital.

The NFL has long felt like part of the establishment. Improbably, Trump seems determined to make watching football part of #TheResistance.